Seesnote #703 – Communication
Why is it important?
Many communications start by listing actions (e.g., “I did A, B, C”) and end with the result (if mentioned). This approach can be vague and overlooks the actual impact.
Leading with the value (e.g., result, insight, improvement) followed by the means (e.g., actions, methods) makes the impact clear and immediate. VBM syntax enhances clarity, focus, and persuasiveness in communication by emphasizing outcomes over activities.
In professional settings, communicating value first aids decision-makers and stakeholders by directly answering, “What was achieved?”.
What to do
Practice using the VBM syntax in daily conversations: Start by stating the value — the main outcome, impact, or insight. What was gained, improved, or learned? Quantify as much as you can. Then follow with the means by specifying the actions or methods used to achieve this result. This approach will help make the impact of your statements immediately clear to your audience.
Use VBM not only to present what has been achieved but also to articulate planned goals. This can help others quickly understand the purpose and anticipated impact of your efforts.
Introduce the VBM syntax to AI conversational agents and ask answers following its structure (feed in this seesnote or leverage dedicated prompts).
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Download the seesnote
Cite
Sissoko, T. (2024). Demonstrate your impact clearly by communicating with the VBM Syntax. Seesoc & Co.
Notes
The VBM Syntax is a standalone framework that aligns with a top-down communication approach, like the Pyramid Principle, and with the SOWHAT framework, which highlights the implications —positive or negative — of specific facts or assumptions.
VBM is intentionally simplified, making it easy to remember and systematically apply across various communication contexts.
Bibliography
- Sissoko, T. (2024). Elevate your message for impact with the “So What”. Seesoc & Co.
- Rusche, H. (2023). Effective Top-Management Communication for Consultants and Other Practitioners. In: Pfeffermann, N., Schaller, M. (eds) New Leadership Communication
- Minto, B. (2009). The pyramid principle: Logic in writing and thinking. Pearson Education
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